Xerocon – technology is only ever a copilot and not a replacement for advisors
We’re back at the desk after a week at Xerocon.
We had a great time reconnecting with our favourite app partners, chatting up some new ones, hearing where our industry might be heading, being motivated & uplifted and hanging out with our peers & friendly competitors.
There was a focus on AI, Will Buckley Xero AU country manager said: I’m going to be really clear: AI should not take anyone’s job in this profession. Building trust, having meaningful conversations informed by data, and harnessing the latest technology, is where the real magic happens.